So what’s a third party fundraising program? It’s a way to raise substantial donations through events, but without having to host those events yourself. Yeah, we know it sounds too good to be true: All the benefits of donations from a signature event without having to shell out the resources to build one. Many nonprofits such as Doctors Without Borders and ASPCA have created third party programs that are generating revenue from major endurance events (like the New York City Marathon), Personal Campaigns (such as wedding and birthday giving in lieu of gifts), and Community Events (like neighborhood walks or sports tournaments).
Why third party events are so appealing to nonprofits.
The obvious benefit is the huge time and cost savings because planning, marketing and execution of these popular events is done by someone else, not your organization. Jessica Van Der Stad, Area Director for American Foundation for Suicide Prevention in California, feels there’s some serious stress savings too: “It takes a lot of the pressure off the nonprofit. The third party event means no overhead costs in regards to putting it on, the logistics, the rentals, etc.”
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In every event, there are participants who register but never raise a penny. Somewhere between the point of enthusiastically signing up and the event itself, something went wrong. So how can you fix it?
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