Beth at Good Works Grapevine has seven excellent tips on improving the effectiveness of your Facebook campaign. Head over to her blog for more great strategies and suggestions! * From GoodWorksGrapevine.com
- Create a Facebook Group for your cause, where you can post announcements on your Discussion Board as well as a link to your cause.
- Use Facebook’s “Share” feature on your cause page to share a link to your cause with others in your network. Include a message for them to join and donate.
- Organize a phone tree. Call ten of your friends directly, ask them to donate to your cause, and then ask each of them to call five of their friends to donate.
- Offer an incentive to your top recruiter, like tickets to a basketball game or the opportunity to keynote at your next group meeting.
- Add your top supporters as administrators of your cause. They can help post announcements and media, and others can publicly see that they are leaders.
- Make sure you utilize “Announcements” and “Media” posts daily and change the main photo within your cause to maximize your exposure (these posts are sent to cause members’ news feeds).
- Start debates and discussions on your “Wall” to create personal connections and to empower individuals to express what this cause means to them.
By Dan Volkens, Interactive Designer
